March 2010


One year ago I was contemplating the idea of agriculture folks joining  a conversation on Twitter, similar to what I had seen in action on “#journchat.” I discussed the idea with some friends in the business, tried to evaluate how such a conversation could connect people around the food plate and wondered if it really was something ag people would “do.”  ‘No risk, no reward’ is a personal philosophy, so on April 6, 2009, I announced we were going to try out a moderated streaming conversation known as “#AgChat” on Twitter on April 7, 2009. (more…)

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“Agvocacy” is the heart and soul of National Agriculture Week. A farmer in Ohio, Mike Haley, coined the “agvocate” term on Twitter a few months ago. It brings together ‘agriculture’ and ‘advocate’ into a singular term that’s representative of the action needed. Agvocates from across the country shared their stores at the Cause Matters Corp. National Ag Week party – you’ll see they’re people just like you. (more…)

Telling your story can happen through words, pictures, videos or text!

The National Agriculture Week celebration continues with great events across communities, large and small, in real life and the virtual world. Facebook, Twitter, YouTube and even Linkedin have been filled with updates from people working to increase awareness of  American agriculture. The idea extravaganza at the Cause Matters Corp. fan page has brought people from across the country to the party; these are a few of my favorites s far  (we’re partying til Saturday at midnight). (more…)

There’s a collective sigh of relief in my office! It appears a party can be thrown on Facebook – and be a cool way of connecting people. I don’t know about you, but I’m always a little worried before a party. The same worries held true before I announced the National Agriculture Week Party on the Cause Matters Corp. Facebook fan page. What if no one showed up…or it was boring…or we ran out of ideas or…(yes, I worry too much). Well,  I’m pleased to report the party seems to hopping.  Check out just a few of the great ideas shared by people across the country… (more…)

Join the National Ag Week Idea Extravaganza!

We’re having a party – and you are invited!  This party is going to be a bit different; it’s all about idea sharing and is happening virtually on Facebook at the Cause Matters Corp. fan page, so you’ll have to BYOB. What’s the occasion?  National Agriculture Week, of course!  What better time to connect the people raising food, feed, fuel and fiber?  And – you may just win a prize for the most creative idea or question…

Since most party invitations include all of the particulars, we’re making that attempt here. The best part? You don’t have to leave the comfort of your own home – and you can meet all sorts of interesting new people while learning from them. Here’s what you need to know. (more…)

Corporate agriculture. Land profiteers. Factory farms. CAFOs.  Uncaring. Pundits of “big agriculture” espouse the downfall of our food system while pointing to greedy corporations.  After all, they’re looking to only get rich from subsidies, have no pride in the craft of agriculture, abuse animals in horrific conditions and pour chemicals on the land in an effort to make more money. Right? (more…)