Technology


One year ago I was contemplating the idea of agriculture folks joining  a conversation on Twitter, similar to what I had seen in action on “#journchat.” I discussed the idea with some friends in the business, tried to evaluate how such a conversation could connect people around the food plate and wondered if it really was something ag people would “do.”  ‘No risk, no reward’ is a personal philosophy, so on April 6, 2009, I announced we were going to try out a moderated streaming conversation known as “#AgChat” on Twitter on April 7, 2009. (more…)

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Sing a little song about your daily work, even when it smells . Make your message fun. Upload to YouTube from your smart phone. Share it with the world.  A family dairy farmer down in Alabama has developed quite a following for his work and his cows doing just that.  Will Gilmer, also known as “The Singing Dairyman”, creates “Moo Tube Minutes” to educate people how their milk is produced and give a voice to dairy farmers. (more…)

Conversations to connect the farm gate & consumer plate

The advent of social media has brought the diversity of food opinions to clear light. I listen and participate in hundreds of conversations daily with people around the world. It’s beneficial to converse about food, its’ origins, the people who produce it and how the agrifood system works. It’s also immensely frustrating to see how polarizing food and farming have become. (more…)

MPK Note ~ Darin Grimm, a family farmer in northeast Kansas, grows corn, soybeans, wheat, sunflowers on 2000 acres with 1100 head of beef cattle.  Darin loves technology, particularly data related to improving the decision-making ability for agriculturists, having been involved with precision ag tools for a number of years. In the last year, his interest in technology has attracted him to analytics of social media.  He wrote this guest post in response to a question posted on #AgChat, a weekly streaming moderated conversation on Twitter.  I applaud him for taking the initiative! (more…)

A Brazilian popstar, Hollywood celebrities and an agricultural speaker are side-by-side in the race for an internationally-recognized social media award. Mashable, The Social Media Guide, announced the nominees for the 2009 Open Web Awards today and Certified Speaking Professional Michele Payn-Knoper was one of the top five nominees for Twitter User of the Year. There are over two million “tweets” sent daily on the micro-blogging site Twitter and celebrities attract the largest number of followers, so agriculture’s representation on this list is an exciting opportunity for the agrifood business. Payn-Knoper was nominated by members of an agricultural community, “#AgChat”, which Payn-Knoper founded in April. (more…)

Have you ever thought about thinking? If you’re in North America, you’re likely wondering why I ask, but this isn’t a trick question. Whenever I work in developing countries, I am reminded about the privilege of free thinking – and that it’s not available in every country.  It’s nearly impossible to understand this until you experience mindsets that have been shaped in controlling environments. (more…)

TwitterHave you tweeted your tweeps in your Twub or checked out your twinfluence? If this leaves you scratching your head, it’s time to put a new tool in your toolbox.  After all, Twitter has been the media darling of 2009 and now agricultural media outlets are regularly featuring the tool, so why not understand the basics? Moreover, if you understand the landscape (and the crazy vernacular), you can search and find a plethora of useful information Twitter – even if you don’t have a profile. (more…)

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