Connecting_People

Harvest is rapidly approaching, a season filled with measurements of a farmer’s success. Agriculture needs to look at yields in areas beyond the combines and choppers. One of those needing yield improvement is consumer understanding of agriculture. I’d encourage you to look at the millions of opportunities in social media (Twitter, Facebook, YouTube, LinkedIn, Ning, et al) as a critical tool in improving perception measurements about the agrifood business. Why? (more…)

Choices for Food & Farming

Do you believe your farm and food choices are being limited? Some activists raise a lot of money to remove choices at both ends of the food chain.

Choice. It’s fundamental to citizens of developed countries, yet increasingly taken for granted – and threatened. I learned the real value of choice while working with Ukrainians after the communist regime, learning about the control of Egyptian government and seeing the unimaginable poverty of millions in South African squatter camps. When free will is removed from a society and people are collectively forced to bend to the will of “leaders” – choice is no longer an option. (more…)

    Nearly 700,000 children went hungry in the U.S. last year.  One in eight people in this nation struggled to feed themselves adequately.  Both of those startling facts, cited in an NBC report, came before the bottom fell out of the economy.  USDA indicates 12.2% of our population “didn’t have the money or assistance to get enough food to maintain active,  healthy lives.” (more…)