April 2009


 Media outlets around the globe have been in a frenzy spreading fear about the flu, now known as H1N1. Pandemic is the best way to describe it – and I’m not talking about the sickness, but the sensationalism surrounding the mutated virus. May I suggest a perspective check?

  • More than 500,000 people  around the world die annually from the common seasonal flu.
  • You cannot get this virus from pork or pigs, contrary to misperceptions formed around the original name, swine flu.  Get the facts.
  • The single American death came from a 23 month who was brought to the U.S. for medical care. Most people are recovering from it within a week’s time. It’s unfortunate that people have died, but don’t blow it out of proportion. (more…)
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“Industrial agriculture” and “factory farming” are terms used with increasing frequency, thanks to activists on a rampage to put food production in the worst light possible  to further their own agendas.  What is a factory farm?  How do you define one?  And, WHO is responsible for defining that?  (more…)

Michigan State University’s student newspaper, The State News recently ran an op-ed from one of PETA’s well-known radicals. This particularly upset me, as no reference was made to the acts of vandalism that animal rights and envrionmental activists have done to MSU’s College of Agriculture & Natural Resources over the last 20 years – including arson proven in the court of law. (more…)

Creating ideas is my business. I frequently engage in “idea infatuation” and have lengthy discussion about how these ideas can help people in agriculture.  And, I’m constantly humbled by how others build on the initial thought and proliferate an idea to be far-reaching and truly impactful. (more…)

Why should you take the time to engage in social media?  It’s pretty simple; sites such as Facebook, Twitter, Linkedin and YouTube give you the opportunity to reach millions.  These are tools that aren’t just for teenagers or techies; social media has become mainstream – and agriculture stands to be left behind if we don’t find our voice online. (more…)