Corporate agriculture. Land profiteers. Factory farms. CAFOs.  Uncaring. Pundits of “big agriculture” espouse the downfall of our food system while pointing to greedy corporations.  After all, they’re looking to only get rich from subsidies, have no pride in the craft of agriculture, abuse animals in horrific conditions and pour chemicals on the land in an effort to make more money. Right? (more…)

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One of the greatest rewards of my work is seeing people in agriculture effectively tell their story.  This week’s posting features some excellent examples of ways agriculturists can make a difference – and need to. (more…)

 Media outlets around the globe have been in a frenzy spreading fear about the flu, now known as H1N1. Pandemic is the best way to describe it – and I’m not talking about the sickness, but the sensationalism surrounding the mutated virus. May I suggest a perspective check?

  • More than 500,000 people  around the world die annually from the common seasonal flu.
  • You cannot get this virus from pork or pigs, contrary to misperceptions formed around the original name, swine flu.  Get the facts.
  • The single American death came from a 23 month who was brought to the U.S. for medical care. Most people are recovering from it within a week’s time. It’s unfortunate that people have died, but don’t blow it out of proportion. (more…)

Yesterday afternoon, pork producers around North America collectively shuddered with news of the latest video demonizing animal agriculture from PETA.  It’s important to understand that this hits below the belt for everyone in agriculture, whether you’re in the hog side or another sector. The video is shockingly graphic, grabs emotions and ends with a line referencing that any consumption of pork, ham, sausage or bacon supports the abuse of hogs like those portrayed in the video.  PETA also added words to the screen so viewers were sure to understand the extraordinarily derogatory language that was used. (more…)