Technology that increases productivity excites me, but I wasn’t one of the early adopters of social media.  Frankly, it seemed like a waste of time. However, when I saw a “movement” created online before the 2008 U.S. elections and learned that half of FaceBook users are older than college age, I decided social media was worth a second look.  Same goes with webinars; I’ve never been a huge fan, but have found the technology to be a great training tool to reach people across the world without requiring any of us the pain and cost of travel.  And, since piloting them in December, I’ve found webinars make even more sense when you need the users to be looking at a computer screen, such as training about social media. (more…)

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Online communities-whether you call them social or marketing or time wasters-are the hottest commodity of 2008.  Whether we like it or not, online networks are here to stay-watch a Gen X or Yer and you’ll quickly see why.  It’s all about electronic connections, probably somewhat similar to the way older generations enjoy going down to the coffee shop for breakfast or Sunday afternoon visits-online communities just happens without eye contact. (more…)