Guest blogger Scott Ginsberg "That Guy with the Nametag"

As a professional speaker, I’m blessed with an array of colleagues who broaden my perspective, offer great business ideas – and yes, provide inspiration while keeping me grounded. One of those colleagues has worn a nametag for more than 3,450 days.  His name is Scott Ginsberg – and he’s so committed to his cause, he even has his nametag tattooed on to his chest. Scott is one of a few people who writes in a way that touches both the heart and mind – it’s my honor to have his guest post in two-part series this week. I think you’ll find his lessons on infection apply to our work in agriculture – and no vaccines are needed! (more…)

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There’s a collective sigh of relief in my office! It appears a party can be thrown on Facebook – and be a cool way of connecting people. I don’t know about you, but I’m always a little worried before a party. The same worries held true before I announced the National Agriculture Week Party on the Cause Matters Corp. Facebook fan page. What if no one showed up…or it was boring…or we ran out of ideas or…(yes, I worry too much). Well,  I’m pleased to report the party seems to hopping.  Check out just a few of the great ideas shared by people across the country… (more…)

In the past 8 years of speaking, I have stood on a ‘bully pulpit’ and likely asked more than 100,000 people to stand up and speak out for agriculture. In order for this to happen, I encouraged farm folks to overcome their natural modesty. After all, it’s impossible to put a face on the plate if there aren’t any faces willing to step forward or voices to go with them. (more…)

Why should you take the time to engage in social media?  It’s pretty simple; sites such as Facebook, Twitter, Linkedin and YouTube give you the opportunity to reach millions.  These are tools that aren’t just for teenagers or techies; social media has become mainstream – and agriculture stands to be left behind if we don’t find our voice online. (more…)

Technology that increases productivity excites me, but I wasn’t one of the early adopters of social media.  Frankly, it seemed like a waste of time. However, when I saw a “movement” created online before the 2008 U.S. elections and learned that half of FaceBook users are older than college age, I decided social media was worth a second look.  Same goes with webinars; I’ve never been a huge fan, but have found the technology to be a great training tool to reach people across the world without requiring any of us the pain and cost of travel.  And, since piloting them in December, I’ve found webinars make even more sense when you need the users to be looking at a computer screen, such as training about social media. (more…)

Online communities-whether you call them social or marketing or time wasters-are the hottest commodity of 2008.  Whether we like it or not, online networks are here to stay-watch a Gen X or Yer and you’ll quickly see why.  It’s all about electronic connections, probably somewhat similar to the way older generations enjoy going down to the coffee shop for breakfast or Sunday afternoon visits-online communities just happens without eye contact. (more…)