Connecting_People

Harvest is rapidly approaching, a season filled with measurements of a farmer’s success. Agriculture needs to look at yields in areas beyond the combines and choppers. One of those needing yield improvement is consumer understanding of agriculture. I’d encourage you to look at the millions of opportunities in social media (Twitter, Facebook, YouTube, LinkedIn, Ning, et al) as a critical tool in improving perception measurements about the agrifood business. Why? (more…)

Eight years ago, I opened up my own shop and became a “professional speaker.” I left the stability of a good salary (at least in the eyes of a farmer’s daughter),  a corporate office team and the opportunity to hob knob with senior managers across the agrifood business. It was exciting, yet terrifying.  In retrospect, becoming an entrepeneur was one of the most rewarding decisions I’ve made – and gave credence to my life standard “no risk, no reward.” (more…)

Creating ideas is my business. I frequently engage in “idea infatuation” and have lengthy discussion about how these ideas can help people in agriculture.  And, I’m constantly humbled by how others build on the initial thought and proliferate an idea to be far-reaching and truly impactful. (more…)

In a generic sense, that’s an easy question to answer – we all need food, clothes, energy, and a myriad of other products agriculture provides.  It becomes more complicated in today’s sensationalized society driven by the misinformed.  The “cause” of agriculture matters not only because of the products provided for society, but because of the people involved from the farm gate to the consumer plate.  Those people  have been constantly attacked by anti-agriculture activist groups, including HSUS, Farm Sanctuary, PETA, ALF, ELF, Greenpeace, PCRM, et al. 

It’s the faces behind the food plate that have inspired this blog.  (more…)