Harvest is rapidly approaching, a season filled with measurements of a farmer’s success. Agriculture needs to look at yields in areas beyond the combines and choppers. One of those needing yield improvement is consumer understanding of agriculture. I’d encourage you to look at the millions of opportunities in social media (Twitter, Facebook, YouTube, LinkedIn, Ning, et al) as a critical tool in improving perception measurements about the agrifood business. Why? (more…)
April 4, 2008
In a generic sense, that’s an easy question to answer – we all need food, clothes, energy, and a myriad of other products agriculture provides. It becomes more complicated in today’s sensationalized society driven by the misinformed. The “cause” of agriculture matters not only because of the products provided for society, but because of the people involved from the farm gate to the consumer plate. Those people have been constantly attacked by anti-agriculture activist groups, including HSUS, Farm Sanctuary, PETA, ALF, ELF, Greenpeace, PCRM, et al.
It’s the faces behind the food plate that have inspired this blog. (more…)