North Americans can easily lose sight of the basics, which I was reminded of during a recent trip to Egypt.  I had the privilege of working on a Value-Chain Training project focused on strengthening agricultural technical high schools, through Egyptian faculty members who train teachers integrate workforce preparation skills with state-mandated curriculum.  A colleague from Michigan State University and I provided a three-day workshop, along with developing a marketing communications plan to build greater awareness of this USAID MUCIA program.