TwitterHave you tweeted your tweeps in your Twub or checked out your twinfluence? If this leaves you scratching your head, it’s time to put a new tool in your toolbox.  After all, Twitter has been the media darling of 2009 and now agricultural media outlets are regularly featuring the tool, so why not understand the basics? Moreover, if you understand the landscape (and the crazy vernacular), you can search and find a plethora of useful information Twitter – even if you don’t have a profile. (more…)

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Harvest is rapidly approaching, a season filled with measurements of a farmer’s success. Agriculture needs to look at yields in areas beyond the combines and choppers. One of those needing yield improvement is consumer understanding of agriculture. I’d encourage you to look at the millions of opportunities in social media (Twitter, Facebook, YouTube, LinkedIn, Ning, et al) as a critical tool in improving perception measurements about the agrifood business. Why? (more…)