Michael Pollan of the New York Times and author of In Defense of Food, has gained a passionate following. Many in our business don’t buy that Pollan’s in touch with modern agriculture. He’s working on a new, likely very profitable book, and wants reader input on food rules. “In recent years, we’ve deferred to the voices of science and industry when it comes to eating, yet often their advice has served us poorly…”
Friends in agriculture, take a minute to reply in a professional, courteous manner about what your “food rules” are so that farmers and ranchers can have their voice added. Following is my take on food rules, though NYT didn’t approve them to be published by the time I posted this:
“My rules start with looking beyond my own food plate. As well-fed Americans, we can be extraordinarily selfish with our food beliefs. Studies show that “local” or organic can’t feed the millions around the world who are hungry. I don’t believe that we have to apologize for the technology that has allowed food production to remain affordable and abundant in the U.S. My second rule is to apply critical thinking skills, particularly when it comes to marketing misinformation about food. Until you’ve met a modern farmer or rancher, don’t buy the sensationalism from activist groups highlighting a few bad apples. Thirdly, my rule is to be thankful for the national security provided by food produced here in the U.S.”
Consumer Freedom offered their own “Ten Food Rules” though I suspect they won’t see print in NYT. What are your food rules? Do they differ from the average consumer? If so, speak up!