Do animal rights activists care more about animals or their cause?  I’d suggest the latter when you look at their track record, not to mention the millions of dollars they solicit and spend (see for the scoop on budets and funding sources).

According to Feedstuffs,  Gemperle Enterprises, the egg producer that was “accused in undercover video last week of egregious animal abuse when workers were shown kicking and stomping on hens and leaving diseased and injured birds to suffer in their cages, issued a statement tonight that the video was “a staged, vicious attack” on the company.” Mercy For Animals is under investigation for staging.  For the full story click here

Any of us involved with animal agriculture have suspected videos to be staged, such as many shockers shown at  I’m not going to claim there aren’t a few “rotten apple” farms that abuse animals, just as it would be naive to claim that no children are abused in family homes.  The difference is that producers wait until a “fire” to speak up and defend themselves, which seemingly results in their words serving as a garden hose instead of the fire hose.  Getting out in front of the issues and putting a face on our business would serve as the proverbial fire hose!

Use the videos as a launching pad to share your part of agriculture (animals or not), explain your concern for the animal’s well-being from an ethical/moral standpoint, explain the business proposition of being an effective caretaker and that you abhor the mistreatment of animals as much as the next person.  Be cautious; don’t judge “city folks” (that’s anyone not on a farm) if they’ve been shocked and disgusted by animal rights activists antics.  After all, if you had never set foot on a farm, would you know the falsehoods behind the activists and their very strategic public relations campaigns?

PETA just had another “unveiling” with a Newsweek article outlining that these animal lovers do in fact dispose of animals.  See  In the last decade, PETA has killed more than 17,000 animals, nearly 85 percent of all those it has rescued.  I guess the message is that it’s O.K. for animals to die as long as it’s PETA killing them.  Perhaps we should send them all the malnourished horses turned out into the wild because there’s no longer a place to slaughter them in the U.S.

Help people understand that these activists care as much – if not more – for their “cause” than the animals.  Leverage agriculture’s credibility in your conversations and help unveil the animal rights activists by Including a few of these types of tidbits when talk about what you do in agriculture.