Speaking at Wisconsin Dietetic Association provided an exciting opportunity to help a key group of influencers better understand agriculture. A recent Animal Ag Alliance/NCGA study shows that 88% of consumers look to dietitians for food safety and quality concerns. This, combined with media’s daily reference of America’s “obesity epidemic” clearly indicates that agriculture needs to be sure nutrition professionals understand and appreciate their food source.
It’s an opportunity ripe for partnership; talk to a nutrition professional in your school, hospital, fitness center, senior services, or private practice and you’ll see what I mean. I’ve found nutrition professionals have hot buttons that are similar to those in agriculture; we’re both interested in science-based accurate information about food supply.
One of the best educational resources – and considered unbiased – is the International Food Information Council.